thumb|The Birmingham Wholesale Markets
Wholesale is the business of buying goods in large quantities, typically at lower prices per unit, and selling them to retailers or other businesses rather than directly to consumers. It matters because it allows retailers to stock their shelves affordably and helps move large volumes of products efficiently through the supply chain.
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thumb|The Birmingham Wholesale Markets
Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. In general, it is the sale of goods in bulk to anyone, either a person or an organization, other than the end consumer of that merchandise. Wholesaling involves purchasing goods in bulk, usually directly from the manufacturer or source, at a discounted rate. Retailers then sell these goods to end consumers at a higher price, generating a profit.
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