Wonderbra
Sign in to saveThe Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. The brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company." In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra.
Key facts
- Clothing type.name
- Wonderbra
- Clothing type.image_file
- Circa_1975_Wonderbra.jpg
- Clothing type.caption
- A Canadian Wonderbra branded plunge, push-up bra
- Clothing type.type
- Push-up bra style from lingerie brand
- Clothing type.introduced
- 1935 (brand origin)
- Clothing type.manufacturer
- Hanesbrands
- Clothing type.image_size
- 250px
via Wikipedia infobox
Article
14 sectionsContents
- Original "Wonder-Bra" design
- History
- Development of the push-up bra
- Canadian product, 1964 to 1980
- Brand development
- Popularity in Canada
- Worldwide reintroduction, 1991 to 1994
- Sale of brand to Hanes (2006)
- Popularity
- Spokesmodels
- See also
- Footnotes
- References
- External links
The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. The brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company." In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra.
In 1968, Canadian Lady changed its name to Canadian Lady-Canadelle Inc., was sold to Consolidated Foods (now Sara Lee Corporation), and later became Canadelle Inc. During the 1970s Wonderbra was repositioned as the company's fashionable and sexy brand, and became the Canadian market leader.