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CompanyQ3570160· pop 9· linked from 180 articles

thumb|Wuliangye Yibin liquor store in Yangzhou Wuliangye Yibin Co. Ltd. (), or simply Wuliangye () is a baijiu distillery headquartered in Yibin, Sichuan, China. The distillery's eponymous and proprietary spirit, Wuliyangye, is a nongxiang (濃香; strong aroma) baijiu made with a mix of five cereal grains: sorghum, rice, glutinous rice, wheat, and corn. Wuliangye is one of the most popular baijiu brands both in China and abroad and as of 2023 is the second most valuable spirits brand in the world. It ranked 15th on the World Brand Lab's 2023 list of "China's 500 Most Valuable Brands".

Wikidata facts

Instance of
public company
Country
China
Headquarters
Yibin
Official website
www.wuliangye.com.cn
Show 3 more facts
inception
1998-01-01
Commons category
Wuliangye Yibin Company
product or material produced
baijiu
Sources (1)

via Wikidata · CC0

~6 min read

Encyclopedic overview

8 sections
Contents
  • Product characteristics
  • History
  • Products
  • Ultra-high-end products
  • Core products
  • Baijiu series products
  • References
  • External links

thumb|Wuliangye Yibin liquor store in Yangzhou Wuliangye Yibin Co. Ltd. (), or simply Wuliangye () is a baijiu distillery headquartered in Yibin, Sichuan, China. The distillery's eponymous and proprietary spirit, Wuliyangye, is a nongxiang (濃香; strong aroma) baijiu made with a mix of five cereal grains: sorghum, rice, glutinous rice, wheat, and corn. Wuliangye is one of the most popular baijiu brands both in China and abroad and as of 2023 is the second most valuable spirits brand in the world. It ranked 15th on the World Brand Lab's 2023 list of "China's 500 Most Valuable Brands".

Wuliangye lays out the global market system. The China market covers seven major marketing areas, 21 marketing theaters, and 58 marketing bases; the international market has established international marketing centers in Europe, America, Asia-Pacific and other places, and its products are directly sold to 56 duty-free shops abroad, with distribution business covering more than 100 countries.

Excerpted from Wikipedia’s “Wuliangye” article, available under the CC BY-SA 4.0 licence.

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