yellow journalism

In journalism, yellow journalism is the use of eye-catching headlines and sensationalized exaggerations for increased sales, while the yellow press are American newspapers which do so. This term is chiefly used in American English, whereas in the United Kingdom, the similar term tabloid journalism is more common. Other languages, e.g. Russian (жёлтая пресса zhyoltaya pressa), sometimes have terms derived from the American term. Yellow journalism emerged in the intense battle for readers by two newspapers in New York City in the 1890s. It was not common in other cities.

Joseph Pulitzer purchased the New York World in 1883 and told his editors to use sensationalism, crusades against corruption, and lavish use of illustrations to boost circulation. William Randolph Hearst then purchased the rival New York Journal in 1895. They engaged in an intense circulation war, at a time when most men bought one copy every day from rival street vendors shouting their paper's headlines. The term "yellow journalism" originated from the innovative popular "Yellow Kid" comic strip that was published first in the World and later in the Journal.