2020s fashion

United States conservatives in the 2020s have demonstrated at least two notable beauty trends. The first is Republican makeup, also known as MAGA makeup, MAGA beauty or conservative girl makeup. This term describes the style and application of cosmetics by people affiliated with Trumpism. The style refers to eyeliner, mascara, rouge, and foundation that are heavily applied so as to make their use obvious. This style contrasts with the natural makeup style. Kristi Noem and Karoline Leavitt have been cited as examples. Suzanne Lambert, a comedian on TikTok, is credited with popularizing the Republican makeup concept through a video she made shortly after Donald Trump's victory in the November 2024 presidential election. White House Press Secretary Karoline Leavitt posted a video of her makeup routine on social media that showed her using some of the techniques Lambert had mocked.

American athletic equipment company

Gucci officially Guccio Gucci S.p.A. is an Italian luxury fashion house based in Florence, Tuscany. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty for fragrance and cosmetics under the name Gucci Beauty.

French fashion house and luxury retail company

opening in the body created by an act or practice of body piercing, form of body modification

{| class="wikitable sortable floatright" style="display: inline-table" |+Uniqlo stores by country as of 30 November 2025 |- ! Country ! Numberof shops |- | Japan | 794 |- | Mainland China | 894 |- | Hong Kong | 35 |- | Taiwan | 73 |- | Korea | 136 |- | Singapore | 29 |- | Malaysia | 60 |- | Thailand | 72 |- | Philippines | 82 |- | Indonesia | 77 |- | Australia | 40 |- | Vietnam | 30 |- | India | 17 |- | USA | 77 |- | Canada | 36 |- | United Kingdom | 23 |- | France | 29 |- | Germany | 12 |- | Belgium | 3 |- | Spain | 7 |- | Sweden | 3 |- | The Netherlands | 5 |- | Denmark | 2 |- | Italy | 4 |-

retailer for clothing, headquartered in Spain

thumb|Flip flops on feet being worn Flip-flops (or thongs in Australian English) are a type of light sandal-like shoe, typically worn as a form of casual footwear. They consist of a flat sole held loosely on the foot by a Y-shaped strap known as a toe thong that passes between the first and second toes and around both sides of the foot. This style of footwear has been worn by people of many cultures throughout the world, originating as early as the ancient Egyptians in 1500 BC. In the United States the modern flip-flop may have had its design taken from the traditional Japanese zōri after Worl

Reebok International Limited ( ) is an American footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. From 1958 until 1986, the brand featured the flag of the United Kingdom in its logo to signify the origins of the company. It was bought by German sporting goods company Adidas in 2005, then sold to the United States–based Authentic Brands Group in 2021. The company's global headquarters are located in Boston, Massa

privately held American clothing company

t-shirt without sleeves, sometimes cut back far at the shoulders, used both as summer clothing as well as athletic gear

Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. Usage from the 18th century refers to men's wear usually made of cloth or leather that is wrapped around the leg down to the ankle. In the 19th century, leggings usually referred to infants' leg clothing that were matched with a jacket, as well as leg-wrappings made of leather or wool and worn by soldiers and trappers. Leggings prominently returned to w

American shoe company and brand

Italian sportswear brand

thumb|A geek girl at the [[Geek Picnic (Moscow) wearing a Geek shirt and a VR headset]]

Shein ( ; styled as SHEIN; ) is a global e-commerce platform specializing in fast fashion. While the company primarily focuses on women's clothing, it also offers men's apparel, children's wear, accessories, cosmetics, shoes, bags, and other fashion items. Shein mainly focuses on Europe, America, Australia, and the Middle East along with other consumer markets worldwide.

thumb|right|Plains Cree people|Cree chief [[Poundmaker with locked hair, 1885]]

French luxury fashion house

Fila ( ; ) is a South Korean-owned sportswear brand headquartered in Seoul. The company was originally founded by Ettore and Giansevero Fila in 1911 in Coggiola, near Biella, Italy. Fila Korea acquired the brand in 2007 and launched its initial public offering (IPO) on the Korea Exchange in September 2010.

American multinational clothing and accessories retailer

Vans (originally called the Van Doren Rubber Company) is an American apparel, accessories, and skateboarding shoes brand, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, and beginning again in 2025, the brand has been a primary sponsor of the annual Warped Tour music festival.

thumb|upright=1.2|A fedora made by Borsalino, with a pinch-front teardrop-shaped crown thumb|A fedora made by Borsalino with a gutter-dent, side-dented crown, the front of the brim "snapped down" and the back "snapped up"

American company featuring outdoor apparel and sportswear

thumb|right|The company's original logo introduced in 1969 thumb|right|The company's first Primark-branded logo introduced in 1974

footwear brand

American fashion retailer

type of haircut having the hair shaven on both sides of the head and a noticeably longer strip of hair in the center

brand of shoes and athletic clothing designed, owned, and produced for Michael Jordan by Nike

thumb|upright|alt=A camisole of the variant common since the 2000s|A woman in a white camisole. Spandex|Lycra led to closer fitting camisoles in the late 2000s and the 2010s. A camisole is a sleeveless undershirt typically worn by women, extending to the waist. The camisole is usually made of satin, nylon, silk, or cotton.

mask made of common textiles worn over the mouth and nose

hairstyle characterized by short hair at the front and sides and long hair at the back of the head

thumb Crocs, Inc. is an American footwear company based in Broomfield, Colorado. It manufactures and markets the Crocs brand of foam footwear. Crocs, Inc. terms these "clogs," but they do not contain wood like traditional clogs.

any top or t-shirt cut shorter than the waist

canvas and rubber shoes

type of piercing located in, or around, the navel

thumb|An example of a femboy

American fashion company

Canadian clothing store chain owned by YM Inc and former American fast fashion retailer

C&A is a European designer and retailer specializing in fast fashion, with a focus on casual wear. The company operates approximately 1,250 stores in Europe and 330 in Brazil, as well as websites for online shopping. In Brazil, C&A is operated through a joint venture, C&A Modas S.A., which is listed on the B3 stock exchange in São Paulo. It also licenses the C&A name for stores in Mexico and China, which are under different ownership.

women's clothing fashion brand

American lifestyle brand owned by Abercrombie & Fitch Co.

type of bracelet

thumb|Bahram II|Iranian king wearing headband right|thumb|A hard plastic headband, or Alice band thumb|Baby wearing a headband

line of shoes released by Nike

youth subculture originating in the late-2010s

shoe with a platform sole

athletic shoe by Nike

American clothing, shoes, and accessories retailer

thumb|right|Various styles of halterneck attire Halterneck is a style of women's clothing strap that runs from the front of the garment around the back of the neck, generally leaving the upper back uncovered. The name comes from livestock halters. The word "halter" is of Germanic origin and means "holder" or "that which holds".

brassiere designed to support the breasts during strenuous exercise

very narrow straight skirt

American manufacturer of clothing, specializing in sportswear

Topshop (stylised in all caps; originally Top Shop) is a British online fast-fashion retailer, which specialises in women's clothing, shoes and accessories. It is majority owned by Danish company, Bestseller.

British online fashion and beauty retailer

American luxury design house

Streetwear is a style of casual clothing that gained global popularity in the 1990s. Emerging from the fusion of New York hip-hop fashion and Californian surf culture, it evolved to incorporate elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion.

thumb|An example of a tie-dyed T-shirt thumb|A video about how to tie-dye Tie-dye is a term used to describe a number of resist dyeing techniques and the resulting dyed products of these processes. The process of tie-dye typically consists of folding, twisting, pleating, or crumpling fabric or a garment, before binding with string or rubber bands, followed by the application of dye or dyes. The manipulations of the fabric before the application of dye are called resists, as they partially or completely prevent ('resist') the applied dye from coloring the fabric. More sophisticated tie-dye may

hip hop clothing