Category
page 1Advertising theorists

Edward Bernays
American propaganda and marketing pioneer (1891-1995)
Seth Godin
American entrepreneur, author and public speaker (b. 1960)

David Ogilvy
British advertising executive (1911-1999)
Jack Trout
American marketing man (1935-2017)
David Allen Aaker
American economist
Al Ries
American advertising executive
William Bernbach
American businessman
Vance Packard
American journalist (1914–1996)
Scott Galloway
Professor of Marketing at NYU Stern School of Business, public speaker and entrepreneur
Arthur Nielsen
American market research entrepreneur (1897-1980)
Claude C. Hopkins
Advertiser (1866-1932)
Ernest Dichter
American psychologist (1907–1991)

Rosser Reeves
American advertising executive (1910-1984)
Andrew S. C. Ehrenberg
Statistician and marketing scientist
Daniel Starch
American academic (1883–1979)
Kevin Lane Keller
American business theorist
Howard Gossage
American advertising innovator (1917-1969)