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David Ogilvy
Sign in to saveAlso known as David MacKenzie Ogilvy
British advertising executive (1911-1999)
Person · Open Library
- Born
- 1929
- Works
- 18
Top works
- From Bleriot to Spitfire
- Old Aeroplanes
- The Private Pilot's Licence
- de Havilland Mosquito
- Flying displays
via Open Library + Wikidata
Listeners · Last.fm
- Listeners
- 488
- Total plays
- 2,673
acoustic, singer songwriter, country, folk <a href="https://www.last.fm/music/David+Ogilvy">Read more on Last.fm</a>
Recent publications · Crossref
5 total works indexed
- The PRISMA 2020 statement: an updated guideline for reporting systematic reviews
· 2021 · cited 84,720x
- Basic local alignment search tool
· 1990 · cited 80,810x
- The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
· 1986 · cited 63,602x
- Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
· 1981 · cited 63,362x
- Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement
· 2009 · cited 58,712x
via Crossref · CC0
Quotes
- “At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.”
- “When I write an advertisement, I don’t want you to tell me that you find it "creative". I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, "How well he speaks". When Demosthenes spoke, they said, "Let us march against Philip."”
- “… there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.”
- “Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates an atmosphere of success, as in theatres and restaurants, while a half-empty auditorium smells of failure.”
- “Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation." Not one of my proudest memories.”
- “When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
via Wikiquote · CC BY-SA
Key facts
- Born
- David Mackenzie Ogilvy , 23 June 1911, West Horsley , Surrey, England, United Kingdom
- Died
- 21 July 1999 (1999-07-21) (aged 88), Château de Touffou , Bonnes, France
- Occupation
- Advertising executive
- Children
- David F. Ogilvy
- Relatives
- Ian Ogilvy (nephew)
via Wikipedia infobox
~12 min read
Encyclopedic overview
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David Mackenzie Ogilvy CBE (/ˈoʊɡəlviː/; 23 June 1911 – 21 July 1999) was a British advertising tycoon and founder of Ogilvy & Mather. Trained at the Gallup research organisation, he created highly successful advertising campaigns for brands such as Rolls-Royce, Dove soap, and Hathaway shirts, which he attributed to meticulous research into consumer habits. His advertising career has led him to be known as the "Father of Advertising."
Excerpted from Wikipedia’s “David Ogilvy” article, available under the CC BY-SA 4.0 licence.