Branding terminology

thumb|right|alt=Photograph of the Apple Store Omotesando in Tokyo, Japan|Apple Inc. was the world's most valuable brand in 2024 according to Brand Finance. thumb|The Coca-Cola [[wordmark is a distinctive brand logo used to attract the attention of people attending a sporting event, or watching it on television.]]

thumb|Rolle the Clown, the mascot of the Linnanmäki|Linnanmäki amusement park in [[Helsinki, Finland]] A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products.

form of corporate self-regulation integrated into a business model

thumb|A hallmark is Punch (tool)|punched into a section of a silver chain by a [[silversmith.]] A hallmark is an official mark or series of marks struck on items made of metal, mostly to certify the content of noble metals—such as platinum, gold, silver and in some nations, palladium. In a more general sense, the term hallmark is used to refer to any standard of quality. Not to be confused with responsibility marks that are the marks of the maker.

thumb|Air Line Diner on Astoria Boulevard, Queens, New York City, partially rebranded as Jackson Hole Diner

the product of an interaction between an organization and a customer over the duration of their relationship

phrase used in marketing which describes the value of having a well-known brand name

Person employed by an organization or company to represent a brand in a positive light

extent to which customers are able to recall or recognise a brand

the positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions or changes in the environment

marketing practice involving the use of a single brand name for the sale of two or more related products

marketing strategy

marketing strategy of offering several related products for sale simultaneously

generic trade brand