EntityQ513100· pop 18· linked from 79 articlesbrand equitySign in to savephrase used in marketing which describes the value of having a well-known brand nameConnectionsbrandEntityFord WindstarEntityDavid Allen AakerEntitybrand awarenessEntityReturn on marketing investmentEntityJerusalemCityeducationEntitytourismEntityInternational Standard Book NumberEntityadvertisingEntitymarketingEntitymarketEntityFord Motor CompanyEntityinvestmentEntitydigital object identifierEntityInternational Standard Serial NumberEntitylogoEntityGeneral MotorsEntityeconomic growthEntitycognitive psychologyEntityCategoriesBranding terminologyBrand management