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Consumer behaviour

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boycott
thumb|right|upright=1.1|Protesters advocating boycott of KFC due to [[animal welfare concerns]]
consumerism
thumb|An electronics store displaying CRT TVs in a shopping mall in [[Jakarta, Indonesia (2002)]]
online shopping
form of electronic commerce
Consumer Electronics Show
electronics and technology trade show
consumer behavior
activities of individuals, groups, and organizations associated with the purchase, use and disposal of goods and services
panic buying
act of buying unusually large amounts of a product in anticipation of a shortage of supply or rapid increase in cost
click-through rate
percentage of views on a certain web page that made a desired click
delayed gratification
psychological concept describing a process that the subject undergoes when the subject resists the temptation of an immediate reward in preference for a later reward
prosumer
A prosumer is an individual who both consumes and produces. The term is a portmanteau of the words producer and consumer. Research has identified six types of prosumers: DIY prosumers, self-service prosumers, customizing prosumers, collaborative prosumers, monetised prosumers, and economic prosumers.
media manipulation
series of related, illegitimate or illegal techniques in which an individual, an interest group or a government influences journalists to favour their own particular interests
pink tax
form of economic discrimination that occurs when women are charged a higher price than men for equivalent goods or services
bullwhip effect
form of distribution marketing
Diderot effect
social phenomenon related to consumer goods
hoarding
thumb|300x300px|Tape hoarding Hoarding is the act of engaging in excessive acquisition of items that are not needed or for which no space is available.
economic materialism
excessive desire to acquire and consume material goods
consumer complaint
report from a consumer providing documentation about a problem
repair café
workshops with DIY items repair
decoy effect
phenomenon in marketing
consumer-to-business
Consumer-to-business (C2B) is a business model in which consumers (individuals) create value and businesses consume that value. For example, when a consumer writes reviews or when a consumer gives a useful idea for new product development then that consumer is creating value for the business if the business adopts the input. In the C2B model, a reverse auction or demand collection model, enables buyers to name or demand their own price, which is often binding, for a specific good or service. Inside of a consumer to business market the roles involved in the transaction must be established and t
impulse purchase
unplanned decision to buy a product or service, made just before a purchase
Visual merchandising
marketing technique emphasizing 3D model displays
brand loyalty
the positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions or changes in the environment
intertemporal choice
the process by which people make decisions about what and how much to do at various points in time, when choices at one time influence the possibilities available at other points in time
marketing buzz
interaction of consumers and users of a product or service which amplifies or alters the original marketing message
psychological pricing
Behavioral economics theory that certain prices have a psychological impact
brand community
a concept in marketing and consumer research which postulates that human beings form communities on the basis of attachment to a brand
overchoice
Overchoice or choice overload is the paradoxical phenomenon that choosing between a large variety of options can be detrimental to decision making processes. The term was first introduced by Alvin Toffler in his 1970 book, Future Shock.
convenience
thumb|Japan Post Mailbox conveniently located inside a shopping mall
Ernest Dichter
American psychologist (1907–1991)
opinion leadership
leadership by an active media user for lower-end media users
Gruen transfer
Psychological phenomenon used for increasing revenue
window shopping
activity: consumer browses through a store's merchandise as a form of leisure or external search behaviour without a current intent to buy
Top-of-mind awareness
concept in consumer behaviour
Lifestyle creep
social phenomenon
Consumer culture theory
Study of consumption from a socio-cultural perspective
buyer's remorse
regret felt after making a purchase
denomination effect
form of cognitive bias relating to currency
Empathy Map
Visualization tool in design
Online Brand Defense
consumer behaviour
Daniel Starch
American academic (1883–1979)
Household production function