EntityQ205154· pop 17· linked from 79 articlesdecoy effectSign in to savephenomenon in marketingConnectionsindependence of irrelevant alternativesEntityInternational Standard Book NumberEntitysmartphoneEntitymarketingEntityaxiomEntitydigital object identifierEntityInternational Standard Serial NumberEntityQ180686EntitygigabyteEntitydecision theoryEntityQ22908627Entityscatter plotEntityDan ArielyEntityCiteSeerXEntitylist of cognitive biasesEntitydecoyEntitycontext effectEntityCategories1982 introductionsConsumer behaviourDecision theoryFinance theories