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Category

Direct marketing

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flyer
form of paper advertisement intended for wide distribution
multi-level marketing
controversial marketing strategy sometimes used in pyramid schemes
direct marketing
model of communicating discounts and other sales offers to pre-selected customers
telemarketing
thumb|Telemarketing Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.
mailing list
collection of names and addresses used to send material to multiple recipients
mail order
buying of goods or services by mail delivery
advertising mail
distribution of advertising by direct mail or letterbox drop
cold calling
form of business solicitation
database marketing
Form of direct marketing
Robinson list
opt-out list of people who do not wish to receive marketing transmissions
opt-out
The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information. This option is usually associated with direct marketing campaigns such as e-mail marketing or direct mail. A list of those who have opted out is called a Robinson list.
ACN Inc.
direct sales telecommunication company
Proactiv Solution
Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by celebrities. The range includes moisturizers, body washes and treatment products, but the brand is known for its three-step anti-acne Solutions 3-step routine consisting of a BPO cleanser, glycolic toner and treatment lotion. Proactiv+, a reformulation of the three-step kit, was introduced in 2013, and in 2017, ProactivMD launches powered by Adapalene.
Alticor
thumb|right|200px|Headquarters in Ada Township, Michigan|Ada, Michigan
Boiler room
an outbound call center selling questionable investments by telephone
Tupperware Brands
American manufacturer of kitchen and household products
Ginsu
Ginsu (; pseudoword meant to evoke the idea of samurai heritage) is a brand of direct marketed knives. The brand is owned by the Douglas Quikut Division of Scott Fetzer, a Berkshire Hathaway Company. The brand was heavily promoted in the late 1970s and 1980s on U.S. television by using infomercials characterized by hawker and hard sell pitch techniques. The commercials generated sales of between two and three million Ginsu sets between 1978 and 1984.
Book of the Month Club
subscription-based book buying club
Field marketing
Squeeze page
Web page
database publishing
automated media production