mailing list
Sign in to savecollection of names and addresses used to send material to multiple recipients
~8 min read
Article
A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients.
Mailing lists are often rented or sold. If rented, the renter agrees to use the mailing list only at contractually agreed-upon times. The mailing list owner typically enforces this by "salting" (known as "seeding" in direct mail) the mailing list with fake addresses and creating new salts for each time the list is rented. Unscrupulous renters may attempt to bypass salts by renting several lists and merging them to find common, valid addresses.