Viral marketing

marketing strategy that uses existing social networks to promote a product

Barbenheimer ( ) was a cultural phenomenon that preceded and surrounded the simultaneous theatrical release of two major studio films—Barbie by Warner Bros. Pictures and Oppenheimer by Universal Pictures—on July 21, 2023. The marked contrast between Barbie, a fantasy comedy directed by Greta Gerwig based on the fashion doll Barbie, and Oppenheimer, a biographical thriller directed by Christopher Nolan based on the life of theoretical physicist J. Robert Oppenheimer, sparked widespread online engagement. This included the creation of memes, merchandise, and themed content across social media.

viral photo of an egg posted on Instagram

objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them

iamamiwhoami ( ) is a Swedish electronic music and audiovisual project with ARG elements led by singer-songwriter Jonna Lee in collaboration with producer Claes Björklund. Since 2009, the project has released a series of audiovisual works on their YouTube channel, which has garnered an international following. Visual collaborators include Swedish director Robin Kempe-Bergman (until 2013) and the visual collective Wave, which comprises Lee and cinematographer John Strandh, along with former member Agustín Moreaux.

interaction of consumers and users of a product or service which amplifies or alters the original marketing message

Alternate reality game

Spotify viral marketing campaign

type of marketing

faux news web series

forms of online advertising that focus on social networking services

internet phenomenon

faux news web series

Kettle perceived to resemble Adolf Hitler

2006 viral marketing webseries