Alexa Internet
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Alexa Internet was an American company that analyzed and tracked web traffic patterns to help people understand how popular websites were and how visitors used them. It mattered because websites and businesses relied on this data to benchmark their online performance against competitors and make decisions about their web strategies.
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Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco, California. It was founded as an independent company by Brewster Kahle and Bruce Gilliat in 1996. Alexa provided web traffic data, global rankings, and other information on over 30 million websites. It was acquired by Amazon in 1999 for $250 million in stock. Amazon discontinued the Alexa Internet service on May 1, 2022.
Alexa estimated website traffic based on a sample of millions of Internet users using browser extensions as well as from sites that had chosen to install an Alexa script. As of 2020, its website was visited by over 400 million people every month.
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1996 establishments in California1999 mergers and acquisitions2022 disestablishments in CaliforniaAmazon (company) acquisitionsCompanies based in San FranciscoDefunct online companies of the United StatesDigital marketing companies of the United StatesInternet properties disestablished in 2022Internet properties established in 1996Internet search enginesMarketing companies established in 1996