Web analytics

practice and strategies of increasing online visibility in search engine results pages

former American web traffic analysis company

web analytics service offered by Google

WolframAlpha is an online knowledge engine developed by Wolfram Research that has been around since 2009. It is offered as an online service that answers queries by computing answers from externally sourced data.

digital advertisement medium

Similarweb Ltd. is a global software development and data aggregation company specializing in mobile app and web analytics, web traffic, digital performance, SEO tools and generative engine optimization tools. Founded in Israel, the company has 12 offices worldwide (as of 2021). Similarweb went public on the New York Stock Exchange in May 2021.

measurement, collection, analysis and reporting of web data

Worldometer, formerly Worldometers, is a reference website that provides counters and real-time statistics for diverse topics. It is owned and operated by a data company named Dadax, which generates revenue through online advertising. It is available in 31 languages and covers subjects such as government, world population, economics, society, media, environment, food and water, energy, and health.

method using server metrics for a served unobtrusive file to ascertain whether a page has been loaded and by whom

flow of data across the Web, the largest portion of Internet traffic

information collected about a remote computing device for the purpose of full or partial identification

URL parameters used for tracking

The science of webometrics (also referred to as cybermetrics) aims to quantify the World Wide Web to get knowledge about the number and types of hyperlinks, the structure of the World Wide Web, and using patterns. According to Björneborn and Ingwersen, the definition of webometrics is "the study of the quantitative aspects of the construction and use of information resources, structures and technologies on the Web drawing on bibliometric and informetric approaches." The term webometrics was coined by Almind and Ingwersen (1997). A second definition of webometrics has also been introduced, "the

StatCounter is a web traffic analysis website started in 1999. Access to basic services is free to use and advanced services can cost between and US$119 a month. StatCounter is based in Dublin, Ireland. The statistics from StatCounter are used to compute web usage share for example. , StatCounter is used on 0.9% of all websites.

percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site; measure of the effectiveness of a website in encouraging visitors to continue with their visit

Netcraft is an cybersecurity company based in London, England. The company provides cybercrime disruption and digital risk protection services, primarily focused on the automated detection and takedown of online threats.

HubSpot, Inc. is a US-based developer and marketer of software products for marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. The global headquarters is in Cambridge, MA.

AWStats (Advanced Web Statistics) is an open source Web analytics reporting tool, suitable for analyzing data from Internet services such as web, streaming media, mail, and FTP servers. AWStats parses and analyzes server log files, producing HTML reports. Data is visually presented within reports by tables and bar graphs. Static reports can be created through a command line interface, and on-demand reporting is supported through a Web browser CGI program.

metric of website visitation

freemium tool offered by Google for website A/B testing and personalization

practice by which operators of websites collect, store and share information about a particular user's activity on the World Wide Web

browser fingerprinting technique

form of online targeted advertising

company

Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. In determining the user score, Klout measured the size of a user's social media network and correlated the content created to measure how other users interact with that content. Klout launched in 2008.

In web analytics and website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file (web page) of an Internet site. On the World Wide Web, a page request would result from a web surfer clicking on a link on another page pointing to the page in question.

online tool for converting data into customizable reports and dashboards

LiveChat is an AI customer service software with chatbot, online chat, help desk software, and web analytics capabilities. LiveChat is used by over 76,000 companies.

advertising and analytics platform from Google

software

Quantcast is an American technology company, founded in 2006, that specializes in advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.

request to a web server for a file

Yandex Metrica ( tr. Yandeks Metrika; stylised as Yandex.Metrica) is a free web analytics service offered by Yandex that tracks and reports website traffic. Yandex launched the service in 2008 and made it public in 2009.

company

user behavior journey in virtual space

Discoverability is the degree to which something, especially a piece of content or information, can be found in a search of a file, database, or other information system. Discoverability is a concern in library and information science, many aspects of digital media, software and web development, and in marketing, since products and services cannot be used if people cannot find it or do not understand what it can be used for.

LivePerson is a global technology company that develops conversational commerce and AI software.