Alphadi (born Sidahmed Seidnaly; 1 June 1957) is a notable Nigerien fashion designer often known as the "Magician of the Desert". He is Mauritanian, from an upper caste lineage, on both his parents' sides. Alphadi was born in Timbuktu, Mali, but moved to his parents' native Niger at a young age.
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Alphadi (born Sidahmed Seidnaly; 1 June 1957) is a notable Nigerien fashion designer often known as the "Magician of the Desert". He is Mauritanian, from an upper caste lineage, on both his parents' sides. Alphadi was born in Timbuktu, Mali, but moved to his parents' native Niger at a young age.
Alphadi studied at Cardon Savard Studios in Paris, started his label in 1984, and his first haute couture line was released in 1985 at the Paris International Tourism Tradeshow. His line has since extended into sportswear and perfume. The Alphadi line, which has 'Complexe Alphadi' boutiques in Niamey (on Rue Vox), Ivory Coast and Paris.
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