ambivalence

Ambivalence is a state of having simultaneous conflicting reactions, beliefs, or feelings towards some object. Stated another way, ambivalence is the experience of having an attitude towards someone or something that contains both positively and negatively valenced components. The term also refers to situations where "mixed feelings" of a more general sort are experienced, or where a person experiences uncertainty or indecisiveness.

Although attitudes tend to guide attitude-relevant behavior, those held with ambivalence tend to do so to a lesser extent. The less certain an individual is in their attitude, the more impressionable it becomes, hence making future actions less predictable and/or less decisive. Ambivalent attitudes are also more susceptible to transient information (e.g., mood), which can result in a more malleable evaluation. However, since ambivalent people think more about attitude-relevant information, they also tend to be more persuaded by (compelling) attitude-relevant information than less-ambivalent people.