Aquascutum

Aquascutum is a British heritage luxury fashion house that designs, licences and distributes ready to wear and accessories. It is owned by Shandong Ruyi.

==History== ===Beginnings=== Aquascutum was established in 1851, the year of the Great Exhibition, when tailor and entrepreneur John Emary opened a high quality menswear shop at 46 Regent Street. In 1853, after succeeding in producing the first waterproof wool, he had his discovery patented and renamed the company 'Aquascutum', Latin for 'watershield'. In 1901, Emary moved to 100 Regent Street. The company created other fabrics and coats using similar names, such as the Eiderscutum light overcoat and (in 1962) the multicoloured wool-yarn weave, Aquaspectrum.