Ariel

Thanks to spending nearly 50 years discovering what the world’s households need, Ariel has developed its laundry room staples over the past few decades. But why choose Ariel? First, because we give you outstanding stain removal in one wash. What’s more, our all-encompassing detergent line provides your whites and colours with a brilliant clean even in a cool wash, whether you’re washing with gel, washing powder, liquid detergent or PODS. Innovation has always been our focus, with the aim to make your life fuller and easier, and your clothes more sparkling than ever. In the 1960s, the washing machine launched into the laundry room. People the world over rejoiced at this new, easier way of washing, but a new challenge appeared: Clothes weren’t white enough. So the P&G European Technology Center got to work. For over 50 years, Ariel has been a trusted name in laundry care. Our mission is simple: deliver outstanding cleaning power that makes life easier for millions of households worldwide. Every product we create reflects our commitment to quality, innovation, and superior performance. Ariel began its story in the 1960s, introducing enzyme-based cleaning technology that transformed laundry care. Since then, we’ve continued to innovate, helping families achieve spotless results while protecting fabrics and colors. Today, Ariel is recognized globally for its advanced formulas and reliable results in one wash, in cold and short cycles. “Advanced enzyme technology ensures deep cleaning without damaging fabrics. Ariel continues to lead in performance innovation.” — Dr. Jane Smith, Fabric Care Expert Scientist We believe laundry should be effective and effortless. That’s why Ariel products are designed to: Ariel is trusted by millions of households across the world (Europe, Asia, United-States…). Wherever you are, our promise remains the same: brilliant cleaning every time. In 1967, Ariel burst onto the scene, offering everyone around the world pristine whites thanks to an innovative combination of an enzyme based compound with encapsulated bleach. In 1985, the first liquid detergent from a P&G brand was released, offering outstanding grease cleaning performance. Trends change, though, and in the 80s and 90s, women, as well as men, wanted to shine brighter than ever - making an impression in the most fashionable colours. As a response to the changed wardrobe Ariel Colour arrived. The 1992 innovation offered people a bleach free, colour friendly option for their wash, brightening those colours instead of fading them. Through all these innovations, Ariel has understood how clothes can affect your life. Your favourite clothes are as important to us as they are to you, because we know how much they mean to you and what they represent: happy memories, unforgettable stories, and great moments lived together with your loved ones. Your clothes were there with you, and they should stay with you – as a memento, and also to witness more and more of these moments. Ariel wants you to be able to keep enjoying your experiences to the full and worry-free, while looking and feeling at your best, making the most of every moment. The 2000s brought with them a change of pace, though, and we found there was suddenly no time left in the day. This is why in 2001, liquitabs were invented, giving the world the quickest, easiest Ariel clean yet, while still offering amazing results. In the meantime, Ariel Actilift was renamed Ariel Original, while still offering the same legendary clean, making it an absolute must-have in your laundry room. The next breakthrough came with the introduction of Ariel Gel, which offers a convenient, bleach-free way to clean clothes, even in a cold wash! Ariel Gel is a super concentrated washing detergent that removes stains and leaves your whites and colours brilliantly clean without damaging the fabrics. In 2012, the innovative Ariel PODS were released for the first time, becoming the first 3 compartment liquid tab. T