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Pantene
Sign in to savePantene () is an American brand of hair care products now owned by Procter & Gamble. The product line originated in Europe in 1945 by Hoffmann-La Roche of Switzerland, which based the name on panthenol. It started to be introduced in the United States and around the world in 1985 when it was purchased by Richardson Vicks (Vicks) of the United States. That company was taken over in the same year by the American company Procter & Gamble (P&G) in order for P&G to compete in the "beauty product" market rather than only functional products.
Key facts
- Brand.name
- Pantene
- Brand.logo
- Pantene.svg
- Brand.type
- Hair care
- Brand.currentowner
- Procter & Gamble
- Brand.producedby
- Richardson Vicks (1985)Procter & Gamble (1985–present)
- Brand.origin
- Switzerland (1945–1985) (original)United States (1985–present)
- Brand.introduced
- , Switzerland (original), United States
- Brand.discontinued
- , Switzerland (original)
- Brand.markets
- Worldwide
- Brand.previousowners
- Hoffmann-La Roche (1945–1985) (original)Richardson Vicks (1985)
- Brand.tagline
- Strong Is Beautiful (English)让奇迹发生 (Ràng qíjì fāshēng, Chinese)Kuat Itu Cantik (Malay Indonesian)
- Brand.ambassadors
- Maudy Ayunda, Priyanka Chopra and Selena Gomez (Worldwide)
via Wikipedia infobox
Article
6 sectionsContents
- Marketing and advertising campaigns
- Ambassadors
- Slogan
- Campaign slogans
- References
- External links
Pantene () is an American brand of hair care products now owned by Procter & Gamble. The product line originated in Europe in 1945 by Hoffmann-La Roche of Switzerland, which based the name on panthenol. It started to be introduced in the United States and around the world in 1985 when it was purchased by Richardson Vicks (Vicks) of the United States. That company was taken over in the same year by the American company Procter & Gamble (P&G) in order for P&G to compete in the "beauty product" market rather than only functional products.
The brand's best-known product became the 2-in-1 shampoo and conditioning formula, Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the 1989 in which fashion models said, "Don't hate me because I'm beautiful." Kelly Le Brock and Iman gained notoriety as the first television spokeswomen to speak the line. The line was criticized by feminists and became a pop-culture catchphrase for "annoying" narcissistic behavior.