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Pantene
Also known as Pantene product line, Pantene product, Pantene Pro-V, Pantene Pro-Vitamin
Pantene () is an American brand of hair care products now owned by Procter & Gamble. The product line originated in Europe in 1945 by Hoffmann-La Roche of Switzerland, which based the name on panthenol. It started to be introduced in the United States and around the world in 1985 when it was purchased by Richardson Vicks (Vicks) of the United States. That company was taken over in the same year by the American company Procter & Gamble (P&G) in order for P&G to compete in the "beauty product" market rather than only functional products.
Key facts
- Brand.name
- Pantene
- Brand.logo
- Pantene.svg
- Brand.type
- Hair care
- Brand.currentowner
- Procter & Gamble
- Brand.producedby
- Richardson Vicks (1985)Procter & Gamble (1985–present)
- Brand.origin
- Switzerland (1945–1985) (original)United States (1985–present)
- Brand.introduced
- , Switzerland (original), United States
- Brand.discontinued
- , Switzerland (original)
- Brand.markets
- Worldwide
- Brand.previousowners
- Hoffmann-La Roche (1945–1985) (original)Richardson Vicks (1985)
- Brand.tagline
- Strong Is Beautiful (English)让奇迹发生 (Ràng qíjì fāshēng, Chinese)Kuat Itu Cantik (Malay Indonesian)
- Brand.ambassadors
~5 min read
Article
6 sectionsContents
- Marketing and advertising campaigns
- Ambassadors
- Slogan
- Campaign slogans
- References
- External links
