artRave

ArtRave (stylized as artRAVE) was a two-day event hosted by Lady Gaga from November 10–11, 2013, as part of the promotional campaign for her third studio album, Artpop (2013). The event, held in a large warehouse in the Brooklyn Navy Yard in New York, served as an album release party and included a press conference and a live performance. During the press conference, Gaga revealed "the world's first flying dress", called the Volantis, confirmed plans to stage a performance in space in 2015, and introduced new works by Marina Abramović, Inez van Lamsweerde and Vinoodh Matadin, Jeff Koons, and Robert Wilson. The warehouse contained a giant statue of Gaga created by Koons on one side and other artworks, while screens all around displayed videos of Gaga's performances with Abramović. There were contortionists, a DJ booth, as well as free food and drink for the assembled crowd.

The event was to have been sponsored by American Express, however they backed out at the last moment failing to come to terms regarding ArtRave's production. Gaga performed a concert which was streamed live on Vevo and later rebroadcast through the website's syndication partners. The set list consisted of songs from Artpop. On November 11, Clear Channel aired a half-hour special called Album Release Party with Lady Gaga, hosted by Ryan Seacrest on more than 150 radio stations throughout the United States. On November 19, The CW aired a television special with footage from the album release party. ArtRave received generally positive reviews from critics who noted the enormity of the production, as well as Gaga's performance and enthusiasm; the launch of Volantis was generally criticised.