Boyfriend on Demand

Boyfriend on Demand is a 2026 South Korean romantic comedy television series written by Namgung Do-young and directed by Kim Jung-sik. The series stars Jisoo and Seo In-guk. It follows a burnt-out webtoon producer whose reality blurs after she subscribes to a virtual dating service. Originally developed for broadcast on MBC, the series was later acquired by Netflix as an original production. It was released on Netflix on March 6, 2026, and received mixed reviews from critics, who generally praised the visual production but criticized the script and lead performances.