EntityQ4956578· pop 6· linked from 399 articlesbrand licensingSign in to savethe renting or leasing of an intangible assetWikidata factsInstance ofindustryvia Wikidata · CC0ConnectionsmerchandisingEntitymarketing researchEntitytargeted advertisingEntitybrand extensionEntityMickey MouseEntityInternational Standard Book NumberEntityadvertisingEntityMcDonald'sEntityDavid BeckhamPersonmarketingEntityBurger KingEntitycontractEntityDonald DuckEntityserviceEntitypatentEntityThe TimesEntityBeatrix PotterEntitytrademarkEntityretailEntitywonEntityCategoriesBrand managementIntellectual property law