brandjacking
Sign in to saveBrandjacking is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person's or business's brand equity. The term combines the notions of 'branding' and 'hijacking', and has been used since at least 2007 when it appeared in Business Week referencing the term used in a publication by the firm MarkMonitor (MarkMonitor and its PR firm, the Zeno Group, coined the phrase; MarkMonitor registered "BrandJacking Index" as a trademark, but not the term "brandjacking" on its own). The tactic is often associated with use of ind
In the Vinony graph
Vinony's link graph records 11 inbound references to brandjacking, and connects out to Oxfam, Indonesia and Barack Obama.
Vinony files it under Cybercrime and Identity theft.
Vinony links it to 8 Wikipedia language editions.