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Capri-Sun
EntityQ969761· pop 14· linked from 263 articles

Also known as Capri Sun, Capri-Sonne, Capri Sonne

Capri-Sun ( , ) is a brand of juice concentrate–based drinks manufactured by the German company Wild and regional licensees. Rudolf Wild invented the drink in 1969 and introduced it in West Germany as Capri-Sonne (a name retired in favor of the English name in 2017). It has come to be sold in over 100 countries, with licensees including Kraft Foods in the United States (as Capri Sun) and Coca-Cola Europacific Partners in parts of Europe. It is one of the most popular juice brands in the world; , roughly 6 billion pouches are sold per year globally.

Key facts

Beverage.name
Capri-Sun
Beverage.type
Juice concentrate drink
Beverage.manufacturer
Capri Sun Group (Wild), with regional licensees including Kraft
Beverage.origin
Germany
Beverage.introduced
(as Capri-Sonne)
Beverage.logo
200px|alt="Capri-Sun" in bubbly white letters with fuzzy yellow borderPrimary logo200px|"Capri Sun" in sharp white letters with thin blue borderLogo used by Kraft

via Wikipedia infobox

Wikidata facts

Official website
caprisun.com
Show 3 more facts
inception
1969-00-00
social media followers
7139
Commons category
Capri-Sun
Sources (2)

via Wikidata · CC0

~31 min read

Article

25 sections
Contents
  • Brand history
  • Origins and global overview
  • Europe
  • North America
  • 1979–1991: Shasta Beverages
  • 1991–present: Kraft Foods
  • Africa and Asia
  • Products
  • Contents
  • Packaging
  • Impact
  • Health and public perception
  • Reception
  • In popular culture
  • Notes
  • References
  • Citations
  • Sources
  • Academic sources
  • News coverage
  • Trade publications
  • Reviews and opinion pieces
  • Other independent sources
  • Sources connected to Capri-Sun
  • External links

Capri-Sun ( , ) is a brand of juice concentrate–based drinks manufactured by the German company Wild and regional licensees. Rudolf Wild invented the drink in 1969 and introduced it in West Germany as Capri-Sonne (a name retired in favor of the English name in 2017). It has come to be sold in over 100 countries, with licensees including Kraft Foods in the United States (as Capri Sun) and Coca-Cola Europacific Partners in parts of Europe. It is one of the most popular juice brands in the world; , roughly 6 billion pouches are sold per year globally.

Since its launch, Capri-Sun has been packaged in laminated foil vacuum Doy-N-Pack pouches, with which the brand has become strongly associated. In the United States, these pouches predated the advent of Tetra Brik, in an era when fruit juice was usually sold in large containers. The pouch design has stayed largely the same, but changes in some markets have included transparent bottoms and paper straws, while other container types have been introduced for some products. Capri-Sun is available in varying ranges of flavors in different countries, targeting different national flavor profiles. Globally, its best-known flavor is Orange.

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