Also known as client, patron, client of a service, service recipient, service client
thumb|Customers at a market stall in Puebla, Mexico
A customer is a person who buys goods or services from a business or seller. Customers matter because they are essential to how businesses operate and earn money—without people purchasing products or services, businesses cannot survive.
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Discovered by embedding cosine similarity (sentence-transformers MiniLM, 384-dim).