Darlie (formerly Darkie) is an oral care brand owned and manufactured by the Hawley & Hazel Company with focus on Asian Markets. The company is headquartered in Taiwan with manufacturing facilities in Songshan District, Taipei.
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Darlie (formerly Darkie) is an oral care brand owned and manufactured by the Hawley & Hazel Company with focus on Asian Markets. The company is headquartered in Taiwan with manufacturing facilities in Songshan District, Taipei.
==History== The brand was launched as Darkie in Shanghai in the 1930s. Colgate-Palmolive acquired 50% equity in Hawley & Hazel in 1985. After the entry of Colgate-Palmolive, the brand continued to be sold in several Asian countries, including Taiwan, China, Indonesia, Malaysia, Singapore, Vietnam and Thailand. Colgate-Palmolive announced the brand would not be sold outside of Asia. Darkie experienced an increase in popularity and notoriety in 2004 after the toothpaste, along with other racist name brands, were featured in mock-advertisements contained in the mockumentary C.S.A.: The Confederate States of America. It was depicted as a fictional brand that is popular in the alternative history of the film; the final credits reveal that it, along with most of the other brands advertised, were at one time genuine products.
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