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Also known as Darkie

Darlie (formerly Darkie) is an oral care brand owned and manufactured by the Hawley & Hazel Company with focus on Asian Markets. The company is headquartered in Taiwan with manufacturing facilities in Songshan District, Taipei.

Key facts

Brand.name
Darlie
Brand.logo
Darlie logo 2024.png
Brand.logo_alt
A widely smiling man in a tophat next to the product name
Brand.image
HawleyZhongshan01.jpg
Brand.caption
Hawley & Hazel (Zhongshan) headquarters and factories in Guangdong, China
Brand.producttype
Oral hygiene
Brand.currentowner
Hawley & Hazel
Brand.producedby
Hawley & Hazel
Brand.country
Republic of China (1933–)Hong Kong (1973–)
Brand.markets
Asia
Brand.logo_caption
Logo used since 2024

via Wikipedia infobox

Wikidata facts

Official website
www.darlie.com
Image
DarlieTriplePack.jpg
Show 2 more facts
Commons category
Darlie
social media followers
7020
Sources (4)

via Wikidata · CC0

~4 min read

Article

6 sections
Contents
  • History
  • Naming
  • Product and market share
  • See also
  • References
  • External links

Darlie (formerly Darkie) is an oral care brand owned and manufactured by the Hawley & Hazel Company with focus on Asian Markets. The company is headquartered in Taiwan with manufacturing facilities in Songshan District, Taipei.

==History== The brand was launched as Darkie in Shanghai in the 1930s. Colgate-Palmolive acquired 50% equity in Hawley & Hazel in 1985. After the entry of Colgate-Palmolive, the brand continued to be sold in several Asian countries, including Taiwan, China, Indonesia, Malaysia, Singapore, Vietnam and Thailand. Colgate-Palmolive announced the brand would not be sold outside of Asia. Darkie experienced an increase in popularity and notoriety in 2004 after the toothpaste, along with other racist name brands, were featured in mock-advertisements contained in the mockumentary C.S.A.: The Confederate States of America. It was depicted as a fictional brand that is popular in the alternative history of the film; the final credits reveal that it, along with most of the other brands advertised, were at one time genuine products.

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