demarketing
Sign in to saveDemarketing may be considered “unselling” or “marketing in reverse”, which includes general and selective demarketing.
~15 min read
Encyclopedic overview
21 sectionsContents
- Definitions of demarketing
- History
- Reasons for demarketing
- General demarketing
- Selective demarketing
- Ostensible demarketing
- Strategies
- Price discriminating demarketing
- Bait and switch demarketing
- Stock outage demarketing
- Crowding costs demarketing
- Differentiation demarketing
- Examples
- Healthcare
- Paper reduction
- Water conservation
- Carbon footprint
- Junk food
- Cigarettes as a “vice” product
- Unintended outcomes
- References
Demarketing may be considered “unselling” or “marketing in reverse”, which includes general and selective demarketing.
Although the concept of demarketing lacks a precise theoretical definition, it refers to an attempt by the firm to discourage all or some of its customers from making purchases either temporarily or permanently. Since the initial interests in the subject area of how to market strategically in times of shortages began, different viewpoints have been offered as to how the firm should pursue demarketing.
Excerpted from Wikipedia’s “demarketing” article, available under the CC BY-SA 4.0 licence.