Philip Kotler

American marketing author, consultant, and professor

Person · Open Library

Born: May 27, 1931
Works: 619

Top works

HBR's 10 Must Reads on Strategic Marketing
HBR's 10 Must Reads on Sales
Marketing Management
Online Course Pack : Marketing Management : Us Edition/Economics European Edition/Access Card
Marketing An Introduction 15th Edition

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Listeners: 116
Total plays: 1,535

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Recent publications · Crossref

5 total works indexed

Article

Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."

Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer lifestyles. He also created the concept of "demarketing" to aid in the task of reducing the level of demand. He developed the concepts of "prosumers," "atmospherics," and "societal marketing." He is regarded as "The Father of Modern Marketing" by many scholars.