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Edsel
Sign in to saveKey facts
- Company.name
- Edsel
- Company.logo
- EdsellogoE.svg
- Company.logo_size
- 150
- Company.type
- Division
- Company.industry
- Automotive
- Company.fate
- Dissolved after the "Edsel" model was discontinued
- Company.founder
- Ford Motor Company
- Company.location
- Allen Park, Michigan, U.S.
- Company.products
- Automobiles
- Company.parent
- Ford Motor Company
via Wikipedia infobox
Article
28 sectionsContents
- Background (1956–1957)
- Edsel name etymology
- History
- 1958
- 1959
- 1959 changes
- 1960
- Discontinuation
- Models
- Edsel sedans
- Edsel station wagons
- Edsel's failure
- "The aim was right, but the target moved"
- "The wrong car at the wrong time"
- Reliability
- Design controversies
- Body design
- Powertrain features
- Company politics and the role of Robert McNamara
- Epilogue
- Edsels as Mercurys
- Comet
- Meteor
- Design influence
- Notes
- References
- Further reading
- External links
Edsel is a defunct brand of automobiles that was produced by the Ford Motor Company from the 1958 to 1960 model years. The namesake of Edsel Ford, the Edsel line was developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors. Established as an expansion of the Lincoln–Mercury Division (re-christened as the Mercury–Edsel–Lincoln Division), Edsel shared a price range with Mercury and its bodies with both Mercury and Ford.
thumb|A 1959 Edsel Corsair
Gallery (12)
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Categories
1950s cars1958 establishments in Michigan1959 disestablishments in the United States1960s carsAmerican brandsBusiness failuresCar manufacturers of the United StatesCars introduced in 1958Companies based in DetroitDefunct brandsFord Motor CompanyFord Motor Company marquesProducts and services discontinued in 1959