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enshittification
Sign in to saveAlso known as junkification, platform decay, enshittocene, crapification, Enshitocene
Enshittification, also known as platform decay, is a process in which two-sided online products and services decline in quality over time. Initially, vendors create high-quality offerings to attract users, then they degrade those offerings to better serve business customers, and finally degrade their services to both users and business customers to maximize short-term profits for shareholders.
Described at
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Wikidata facts
- Image
- Enshittification poop emoji logo.png
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- time of discovery or invention
- 2023-00-00
- Commons category
- Enshittification
via Wikidata · CC0
~13 min read
Article
18 sectionsContents
- History and definition
- Reception
- Impact
- Examples
- Academic publishing
- Amazon
- Dating apps
- Gig economy platforms
- Google Search
- Twitter / X
- Uber
- Unity
- See also
- References
- Further reading
- External links
Enshittification, also known as platform decay, is a process in which two-sided online products and services decline in quality over time. Initially, vendors create high-quality offerings to attract users, then they degrade those offerings to better serve business customers, and finally degrade their services to both users and business customers to maximize short-term profits for shareholders.
Canadian writer Cory Doctorow coined the neologism enshittification in November 2022. The American Dialect Society selected it as its 2023 Word of the Year, with Australia's Macquarie Dictionary following suit for 2024. Merriam-Webster and Dictionary.com also list enshittification as a word.