shrinkflation
Sign in to savealt=Photo showing size difference of 165g and 134g Pringles cans.|thumb|Kellogg's shortened and shrank the diameter of the standard tube of [[Pringles in Australia through the 2010s and 2020s, as they shifted production from the United States to Malaysia. The net weight of each tube was reduced from 165g to 134g, the size of each Pringle was also reduced, and consumers also noticed a blander taste. These changes also coincided with price increases.]]
Article
12 sectionsContents
- Economic definition
- Causes
- Consumer impact
- Just-noticeable difference
- Statistics
- Examples
- Legislation
- Related terminology
- Popular usage
- See also
- References
- External links
alt=Photo showing size difference of 165g and 134g Pringles cans.|thumb|Kellogg's shortened and shrank the diameter of the standard tube of [[Pringles in Australia through the 2010s and 2020s, as they shifted production from the United States to Malaysia. The net weight of each tube was reduced from 165g to 134g, the size of each Pringle was also reduced, and consumers also noticed a blander taste. These changes also coincided with price increases.]]
In economics, shrinkflation, also known as package downsizing, weight-out, and price pack architecture is the process of available products shrinking in size or quantity while the prices remain the same. The word is a portmanteau of the words shrink and inflation and was coined as the counterpart to economic inflation, wherein prices rise while the product remains unchanged. A related term, skimpflation, involves a reformulation or other reduction in quality.