Ganguro

is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.

The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones. Ganguro instead tanned their skin, bleached their hair and used colourful makeup in unusual ways.