Goyard () is a French trunk maker founded in 1853 in Paris. The company originated as Maison Morel, which was later acquired by François Goyard (1828-1890), establishing the Goyard family in the trade of trunk making and luxury packing. His son Edmond Goyard (1860-1937) expanded the brand and developed its reputation between 1885 and 1937. Robert Goyard (1893-1979) continued its growth, particularly in the post-war period. In 1998, Jean-Michel Signoles took over the Maison, contributing to its international expansion while maintaining its heritage and craftsmanship.
Goyard () is a French trunk maker founded in 1853 in Paris. The company originated as Maison Morel, which was later acquired by François Goyard (1828-1890), establishing the Goyard family in the trade of trunk making and luxury packing. His son Edmond Goyard (1860-1937) expanded the brand and developed its reputation between 1885 and 1937. Robert Goyard (1893-1979) continued its growth, particularly in the post-war period. In 1998, Jean-Michel Signoles took over the Maison, contributing to its international expansion while maintaining its heritage and craftsmanship.
==History == ===Maison Morel=== Maison Morel was official purveyor to Marie-Caroline of Bourbon-Two Sicilies, Duchess of Berry, an honour that granted it the title of "box maker, trunk maker and packer of Her Royal Highness The Duchess of Berry". Maison Martin's store sign featured references to the three traditional crafts of "box making, trunk making and packing" that were at the core of its business. Pierre François Martin was the guardian of a young female ward, Pauline Moutat, and gave his business as her dowry. He was also instrumental in arranging her marriage to one of his employees, Louis-Henri Morel (1817–1852). Morel followed on Martin's footsteps, and introduced himself as the "Successor to former Maison Morel, located on rue Neuve-des-Capucines, near Place Vendôme."
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