Grapico is a caffeine-free, artificially flavored carbonated soft drink with a purple color and a grape taste that is sold in the Southeastern United States. When introduced in 1916, the product quickly became a success, which in part was due to implying that Grapico contained real grape juice even though it does not. In the spring of 1926, J. Grossman's Sons sold the Grapico business to the Pan American Manufacturing Company in New Orleans. Pan American continued J. Grossman's Sons' improper practice of implying that Grapico contained real grape juice and lost the right to use the word "Grapi
Grapico is a caffeine-free, artificially flavored carbonated soft drink with a purple color and a grape taste that is sold in the Southeastern United States. When introduced in 1916, the product quickly became a success, which in part was due to implying that Grapico contained real grape juice even though it does not. In the spring of 1926, J. Grossman's Sons sold the Grapico business to the Pan American Manufacturing Company in New Orleans. Pan American continued J. Grossman's Sons' improper practice of implying that Grapico contained real grape juice and lost the right to use the word "Grapico" to designate their artificial grape drink in 1929.
Although the J. Grossman's Sons line of the brand had ended, the Grapico brand continued on through Alabama businessman R. R. Rochell and his Birmingham, Alabama–based Grapico Bottling Works. R. R. Rochell had first become a wholesale syrup customer of J. Grossman's Sons in the summer of 1917 to serve the Alabama soft drink market. By the time Pan American had lost their artificial grape drink name in 1929, Rochell was selling bottled Grapico in Alabama, Florida, Georgia, Mississippi, and Louisiana.
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