HiteJinro
Sign in to saveHiteJinro Co., Ltd. () is a South Korean multinational drink, brewing and distilling company, founded in 1924. It is the world's leading producer of soju, accounting for more than half of that beverage's domestic sales. It also manufactures a variety of other alcoholic beverages, including red wine and whiskey. Distilleries are located in Icheon, Cheongwon, and Masan, with the Masan plant geared toward exports. In addition, Jinro produces the Soksu brand of bottled water at a factory in Cheongwon. In 2006, the company was acquired by Hite, a popular beverage company whose main product is beer.
Key facts
- Company.name
- HiteJinro Co., Ltd.
- Company.logo
- HiteJinro logo.png
- Company.logo_size
- 250px
- Company.native_name
- 하이트진로
- Company.type
- Public
- Company.industry
- Beverage
- Company.hq_location
- HiteJinro Building714 Yeongdong-daero
- Company.hq_location_city
- Gangnam District, Seoul
- Company.hq_location_country
- South Korea
- Company.area_served
- Worldwide
- Company.key_people
- Kim In-Kyu(President and CEO)Park Moon-Deuk(Chairman)
- Company.parent
- Hite Holdings Co., Ltd. (50.86%)
via Wikipedia infobox
Article
13 sectionsContents
- Products
- Beer
- Soju
- Whiskey
- Wine
- Subsidiary brands
- Success of Chamisul & Chamisul Fresh
- Impact on Korean drinking culture
- Expansion outside Korea
- See also
- References
- Notes
- External links
HiteJinro Co., Ltd. () is a South Korean multinational drink, brewing and distilling company, founded in 1924. It is the world's leading producer of soju, accounting for more than half of that beverage's domestic sales. It also manufactures a variety of other alcoholic beverages, including red wine and whiskey. Distilleries are located in Icheon, Cheongwon, and Masan, with the Masan plant geared toward exports. In addition, Jinro produces the Soksu brand of bottled water at a factory in Cheongwon. In 2006, the company was acquired by Hite, a popular beverage company whose main product is beer.
Jinro soju is known by the brand name Chamisul (), which is the world's most popular liquor. Part of their marketing strategy is to use temperature-sensitive paper on their bottle label. A tab in the shape of an Asiatic Toad (the company's mascot) is white when the bottle is warm and becomes blue when the bottle is cold, indicating that the soju is ready to drink.