Horlicks
Sign in to saveHorlicks is a British sweet malted milk hot drink powder developed by founders James and William Horlick. It was first sold as "Horlick's Infant and Invalids Food", soon adding "aged and travellers" to their label. In the early 20th century, it was sold as a powdered meal replacement drink mix.
Key facts
- Drink.name
- Horlicks
- Drink.image
- File:Mug of Horlicks.jpg
- Drink.caption
- A mug of Horlicks
- Drink.type
- Sweet malted drink
- Drink.manufacturer
- Aimia Foods (United Kingdom)Unilever (worldwide)
- Drink.origin
- United Kingdom
via Wikipedia infobox
Wikidata facts
- Official website
- www.horlicks.co.uk
- Image
- Mug of Horlicks.jpg
Show 2 more facts
- inception
- 1873-00-00
- Commons category
- Horlicks
via Wikidata · CC0
~12 min read
Article
12 sectionsContents
- Ingredients
- Advertising
- Around the world
- India
- Hong Kong
- Southeast Asia
- South Africa
- United Kingdom
- Company timeline
- See also
- References
- External links
Horlicks is a British sweet malted milk hot drink powder developed by founders James and William Horlick. It was first sold as "Horlick's Infant and Invalids Food", soon adding "aged and travellers" to their label. In the early 20th century, it was sold as a powdered meal replacement drink mix.
'Night starvation' was a fictitious condition invented by Horlicks as an advertising gimmick that was supposedly relieved if a mug of the malt drink was consumed before bedtime. In the comedy song "Goodness Gracious Me!", the doctor (Peter Sellers) humorously suggests "night starvation" as a possible ailment, though the real issue is that both characters are lovesick.