Iqos
Sign in to saveIQOS (/ˈaɪkoʊs/ EYE-kohs) is a line of heated tobacco products designed to be used with tobacco and nicotine-containing consumables. They are manufactured by Philip Morris International (PMI). The brand was first introduced in November 2014 in Japan and Italy.
Key facts
- Brand.name
- IQOS
- Brand.logo
- IQOS_Logo.svg
- Brand.image
- IQOS_heated_tobacco_devices.jpg
- Brand.caption
- Iqos devices, from Accord to Iluma
- Brand.producttype
- Heated tobacco products
- Brand.currentowner
- Philip Morris International
- Brand.related
- Veev
- Brand.markets
- Worldwide
- Brand.website
- https://www.iqos.com
via Wikipedia infobox
Article
11 sectionsContents
- History
- Prototypes and early devices
- Launch of Iqos
- Construction
- Components
- Marketing
- Direct marketing
- Youth-oriented marketing
- Criticism and controversies
- Patent
- References
IQOS (/ˈaɪkoʊs/ EYE-kohs) is a line of heated tobacco products designed to be used with tobacco and nicotine-containing consumables. They are manufactured by Philip Morris International (PMI). The brand was first introduced in November 2014 in Japan and Italy.
In 2020, the U.S. Food and Drug Administration authorized PMI to make "reduced exposure" marketing claims for Iqos in the United States, although this was accompanied with controversy, as Reuters published documents and testimonies from former employees alleging irregularities in the clinical trials.