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6sense A.Mob ADYOULIKE (OpenWeb) ADventori Active Agent (Virtual Minds) AcuityAds AdElement Media Solutions Adara (Rate Gain) Adex (Virtual Minds) Adform A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often. 6sense A.Mob ADYOULIKE (OpenWeb) ADventori AMA Active Agent (Virtual Minds) AcuityAds AdElement Media Solutions Adara (Rate Gain) Adex (Virtual Minds) Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities. 6sense A.Mob ADYOULIKE (OpenWeb) Active Agent (Virtual Minds) AcuityAds AdElement Media Solutions Adara (Rate Gain) Adex (Virtual Minds) Adform Adition (Virtual Minds) Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects. An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app. 6sense A.Mob ADYOULIKE (OpenWeb) ADventori Active Agent (Virtual Minds) AcuityAds AdElement Media Solutions Adara (Rate Gain) Adex (Virtual Minds) Adform Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests. You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos. Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests. You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app. You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on