Lil Miquela

Miquela Sousa, also called Lil Miquela, or known mononymously by the stage name Miquela, is a fictional American character, singer and social media personality created by Trevor McFedries and Sara DeCou. The character was created as a 20-year-old girl of Brazilian-American heritage. The character began in 2016 as an Instagram profile that details a fictional narrative which presents Miquela as a CGI character and model in conflict with other digital projects while marketing a variety of brands, primarily in fashion. Miquela has been featured in product endorsements for streetwear and luxury brands such as Calvin Klein and Prada. The account gained more than a million followers within its first two years.

==Origins and career== The fictional character is a teenage Instagram model from Downey, California. Her first Instagram post was made on April 23, 2016. British model Emily Bador was rumored to be Miquela; Bador has denied managing the account but openly acknowledged the physical similarity between herself and the character. In April 2018, a second, similar character known as Bermuda "hacked" into the Miquela account, deleted all photos of Miquela and replaced them with photos of the Bermuda character. Miquela and Bermuda were then revealed to both be characters created by Brud, a Los Angeles-based startup led by McFedries and Decou.