Prada S.p.A. ( , ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. Prada licenses its name and branding to Luxottica for eyewear and L’Oréal for fragrances and cosmetics.
Prada is an Italian luxury fashion company founded in Milan in 1913 that designs and sells high-end clothing and accessories. The brand has become influential in the fashion industry and extends its presence beyond clothing by licensing its name to other companies that make eyewear, fragrances, and cosmetics.
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Prada S.p.A. ( , ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. Prada licenses its name and branding to Luxottica for eyewear and L’Oréal for fragrances and cosmetics.
Founded in 1913 and named for the family of founder Mario Prada, the company originally sold imported English animal goods before transitioning to waterproof nylon fabrics in the 1970s under the leadership of Mario's granddaughter Miuccia Prada and her husband, Patrizio Bertelli. By the 1990s, Prada was perceived as a luxury brand, a designation credited to originality in its designs. To further the business, Miuccia Prada founded Miu Miu as a subsidiary of Prada around this time period. The company additionally partnered with LVMH to acquire a joint stake in Fendi; Prada further assisted LVMH in its failed takeover of Gucci.
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