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Sign in to savethumb|Three logos: NASA, IBM by [[Paul Rand and the International Bureau of Weights and Measures.]] thumb|upright|right|Coat of arms of the [[Chiswick Press]]A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in a wordmark.
AI overview
A logo is a graphic mark, emblem, or symbol designed to help people recognize and identify a company, organization, or brand, and it can be either abstract, pictorial, or include text. Logos matter because they serve as a visual shorthand that makes it easier for the public to identify and remember what an organization represents.
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Article
14 sectionsContents
- Etymology
- History
- Contemporary logos
- Logo design
- Logo color
- Logo design process
- Dynamic logos
- Internet-compatible logos
- Design protection
- Sports
- See also
- References
- Sources
- External links
thumb|Three logos: NASA, IBM by [[Paul Rand and the International Bureau of Weights and Measures.]] thumb|upright|right|Coat of arms of the [[Chiswick Press]]A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in a wordmark.
In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.