Maybelline
Sign in to saveMaybelline New York (formerly The Maybelline Company and Mabelline and Co.), trading as and commonly known as simply Maybelline ( ), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City. Founded in Chicago in 1915, it has been a subsidiary of French cosmetics company L'Oréal since 1996.
Key facts
- Company.name
- Maybelline
- Company.logo
- frameless|class=skin-invert
- Company.type
- Subsidiary
- Company.founder
- Thomas Lyle Williams
- Company.area_served
- Worldwide
- Company.industry
- Cosmetics
- Company.parent
- L'Oréal
- Company.foundation
- in Chicago as The Maybelline Company
- Company.location
- Manhattan, New York City, U.S.
via Wikipedia infobox
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Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), trading as and commonly known as simply Maybelline ( ), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City. Founded in Chicago in 1915, it has been a subsidiary of French cosmetics company L'Oréal since 1996.
==History== thumb|left|1920 ad for Maybelline. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.