thumb|right|The McPlant's packaging as it is in the United Kingdom The McPlant is a vegetarian (and in some regions vegan) burger sold by the American multinational fast food chain McDonald's in several European countries. In 2021, McDonald's partnered with Beyond Meat, a Los Angeles–based producer of plant-based meat substitutes, to create the McPlant platform. It features a plant-based meat alternative burger patty made from plant ingredients such as potatoes, peas and rice.
thumb|right|The McPlant's packaging as it is in the United Kingdom The McPlant is a vegetarian (and in some regions vegan) burger sold by the American multinational fast food chain McDonald's in several European countries. In 2021, McDonald's partnered with Beyond Meat, a Los Angeles–based producer of plant-based meat substitutes, to create the McPlant platform. It features a plant-based meat alternative burger patty made from plant ingredients such as potatoes, peas and rice.
The McPlant was launched in the United Kingdom in January 2022, after tests in October 2021. It is also available in Ireland. In both the United Kingdom and Ireland, the burger is vegan due to the use of vegan sandwich sauce and a vegan cheese alternative. The McPlant is also sold in a non-vegan variant (with cheese and egg-based mayonnaise) in Austria, Germany, and Portugal, as well as in the Netherlands with cheese and a vegan sandwich sauce. When the McPlant was launched in Germany in February 2023, it replaced the Fresh Vegan TS burger, leading to some criticism from vegan customers. According to McDonalds, the burgers are prepared on the same grill as meat products and thus are not vegan or vegetarian according to some strict definitions. McDonald's Germany targets flexitarians and lists all ingredients of the burgers. In Germany an additional McPlant Tomato Chargrill became a permanent menu item after a collaboration with two members of the band Tokio Hotel in 2024. The McPlant was removed from the menu in Austria in July 2025 and in Germany in October 2025, with McDonalds citing "low demand."
Discovered by embedding cosine similarity (sentence-transformers MiniLM, 384-dim).