Memetika

Memetics, or the study of memes, is an emerging discipline in cultural evolution, based on the idea that culture can be reduced to the study of cultural units, called memes: ideas, behaviors, beliefs, and expressions that spread from person to person in a culture through imitation. The term "meme" was coined by biologist Richard Dawkins in his 1976 book The Selfish Gene, to illustrate the principle that he later called "Universal Darwinism". All evolutionary processes depend on information being copied, varied, and selected, a process also known as variation with selective retention. The conve