Moroccanoil is an Israeli cosmetics company specializing in hair care products containing argan oil. The company was founded in 2008 in Montreal by Chilean-Canadian Carmen Tal and her Israeli then-husband Ofer Tal. It is widely known for its title sponsorship of the Eurovision Song Contest starting in 2020, which was renewed in 2026. It is headquartered in New York City with production in Israel, Italy and Canada.
Moroccanoil is an Israeli cosmetics company specializing in hair care products containing argan oil. The company was founded in 2008 in Montreal by Chilean-Canadian Carmen Tal and her Israeli then-husband Ofer Tal. It is widely known for its title sponsorship of the Eurovision Song Contest starting in 2020, which was renewed in 2026. It is headquartered in New York City with production in Israel, Italy and Canada.
==Products== The company’s first product was Moroccanoil Treatment, a hair product containing argan oil. Moroccanoil expanded its argan oil-based formula to include shampoo and conditioner, hair spray, and a unisex styling product called Texture Clay. The company sells a shampoo formulated for blonde hair called Blonde Perfecting Purple Shampoo. The company expanded into body care with the Moroccan Body collection, comprising moisturizers, exfoliating scrubs, and soap. The Airy Moisture product line was introduced in Asia in 2023, marketed as specially formulated for hair needs in the region. Its first fragrance, ''Fleur d'Oranger, was introduced in 2015 and L’Originale'' in 2025.
Discovered by embedding cosine similarity (sentence-transformers MiniLM, 384-dim).