Moschino

Moschino () is an Italian luxury fashion house founded in 1983 by Franco Moschino in Milan known for over-the-top, campy designs. The company specializes in ready-to-wear, handbags, and fashion accessories. Moschino's creative director is Adrian Appiolaza.

==History== ===Founding and 1990s=== Franco Moschino was born on 27 February 1950 and raised in Abbiategrasso, Italy. Moschino studied at Accademia di Belle Arti in Milan from 1968 to 1971, at the dismay of his father, who hoped Franco would continue his family's work in the iron industry. While a student, Franco freelanced designs and illustrations for magazines and fashion houses. Upon graduation, Franco worked as a design sketcher for Versace from 1971 to 1977 and designed for Italian fashion house Cadette until 1982. The following year, Franco created "Moschino Couture!", owned by Moonshadow, its Milan-based holding company. Franco gained a reputation for implementing innovative, colorful, and witty designs into his apparel, such incorporating a Roy Lichtenstein pop art piece in a suit and designing a t-shirt featuring a TV tuned to “Channel No. 5" (sparking a lawsuit by Chanel due to the reference to its Chanel No. 5 perfume).