Paninaro

Paninaro () was a social phenomenon in northern Italy during the 1980s that was characterized by an obsession with designer clothing and adherence to a lifestyle based on luxury consumption.

It began in the Milanese metropolitan area, later spreading throughout continental Italy. The phenomenon led to the creation of magazines, films and television programs. Italian designer brands associated with Paninaro such as Stone Island, C.P. Company, Armani, and Fila were adopted by members of the football casual subculture in the United Kingdom.