pinkwashing
Sign in to saveAlso known as pink-washing, pink washing, rainbow-washing
marketing and political strategies aimed at promoting products, countries, people, or entities to LGBTI people; using LGBTI-related symbols in order to be perceived as progressive, modern, and tolerant
Wikidata facts
- Instance of
- LGBT marketing
- Image
- Orgullo Crítico 2017 15.jpg
Show 3 more facts
- facet of
- LGBTQ
- Commons category
- Pinkwashing (LGBT)
- different from
- rainbow capitalism
via Wikidata · CC0
~24 min read
Encyclopedic overview
Man wearing t-shirt reading "Can't Pinkwash This - LGBTQI+ Against Apartheid" in Rennes, 2018
Culture
Excerpted from Wikipedia’s “pinkwashing” article, available under the CC BY-SA 4.0 licence.